The Rise and Fall of Online Coupon Pages Groupon is looking for a buyer and shows that once ecommerce stars are now simply looking to save the furniture Tags e-commerce marketing coupons bubble read later usa phone list . The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation When coupon sales pages appeared and became popular a few years ago, it was an absolute bombshell. The services worked under the idea of collective purchase and that is why they managed to drop prices. It was usa phone list that, since a lot of consumers got together to buy that product at the same time, much better prices could be obtained. And that was what made these pages and these services successful at that time among consumers. The idea of snagging a bargain, especially in times of economic downturn when treats were something consumers couldn't afford, made coupon pages have a sweet time. Everyone seemed to be signing up for a newsletter from one of these pages and everyone seemed to be sending out invitations. In fact, at that time even a cool term was used to talk about the format, that of social shopping.
Collective purchases were not something completely new, since they had been tried before on the internet but had failed to catch on because the market was not yet ready for the model. A decade ago, when the so-called network 2.0 was imposed, they already seemed usa phone list mature to connect with these purchase formats. In addition, these types of portals not only usa phone list the benefits that they could have for consumers but also those that they could report for companies. "The consumer obtains a unique opportunity to enjoy usa phone list at a good price, the merchant boosts his sales and his visibility before hundreds of thousands of users", explained a manager of one of these companies. Collective purchases and the sale of coupons were therefore positioned as one more element of the marketing strategy, as a tool that made it possible to reach new customers and increase brand exposure. Criticism of the model But from the first moment there were critical voices.
The way in which these coupons worked, which caused businesses to have to adjust their margins a lot, made some analysts point out that it was not worth it for those who tried the model. On the other hand, the consumer's return was not always what was expected. You just have to think to understand if coupons were purchased on any of usa phone list pages and if they were later consumed again in the business in question. And, in addition, from the first moment there were those who pointed out that all that was a bubble like many others in the internet field. The pull of the usa phone list players caused more and more companies (of all sizes) to enter the game and try to position themselves, which made the warnings of an impending bubble more recurrent, despite the fact that the different players in the market insisted that there was no such bubble. In 2011, the popularity of these sites in Spain alone grew at a rate of 64% in influx of consumers. The bubble burst But now, a decade into his reign, things are quite different.